Olga Paskina has been appointed country manager, North East Europe, for Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA).

She will be based in Discovery’s Moscow office and replace Phillip Luff, who has been named MD of Scripps Network Interactive’s operations in the UK, Europe, Middle East and Africa.

Until recently, Paskina was the president and chairman of the board of directors at ProfMedia, one of the largest private media holding companies in Russia.

In her new role, she will oversee Discovery’s development in Russia, Ukraine, Belarus, Moldova, the Baltic countries and Central Asia, with the goal of ensuring business growth and strengthening the position of Discovery Networks’ portfolio of 17 channels in North-East Europe.

Commenting on the appointment, Kasia Kieli, president & managing director, Discovery Networks CEEMEA, said: “Phillip has been an inspiring, passionate and visionary leader for our teams in Moscow and Kiev and has played a key role in setting up and developing both our offices in the region. I am confident that Olga Paskina, with her in-depth knowledge of the Russian market and vast leadership experience, will continue on this growth path and drive our business even further.”