DISH becomes first pay-TV major to add Netflix
| 18 December 2014
DISH has become the first Tier 1 pay-TV provider in the US to integrate the Netflix app into its set-top box.
Available on DISH's second-generation Hopper, the app gives customers the ability to instantly stream Netflix movies and TV shows, including House of Cards and Orange is the New Black, from the same platform used to access their linear television channels.
Netflix is also available to customers of Suddenlink Communications, RCN Telecom Services, Atlantic Broadband and Grande Communications in the US — via their TiVo set-tops. Netflix has similar deals with other pay-TV operators overseas, including Com Hem in Germany and Virgin Media in the UK. However, the DISH deal is a change in strategy that brings Netflix inside the DISH middleware experience.
"Pairing Netflix with Hopper represents the consolidation of two incredible video experiences," said Vivek Khemka, DISH senior vice president of product management. "This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favourite shows and movies, on both DISH and Netflix, without ever having to leave their Hopper."
Hopper customers will find the same Netflix user interface found on most other platforms. The app is accessible from any channel by clicking the blue button on the DISH remote and selecting the Netflix icon, or from the Netflix icon on the Hopper main menu.
"As the first major pay-TV provider in the US to add the Netflix app to its set-top box, DISH strengthens an already robust video entertainment experience for its customers," said Bill Holmes, global head of business development at Netflix. "Many households subscribe to both Netflix and a traditional pay-TV service. Our vast library of TV shows and movies, combined with DISH's line-up of live television content, gives customers easy access to a wide variety of complementary programming."