Kantar bolsters LATAM measurement with Ibope investment
DetailsJuan Fernandez Gonzalez | 18 December 2014
Strengthening its presence in the Latin American audience measurement and consultancy market, Kantar Media has acquired the majority interest and control of Ibope Media, a leading company in the region. The deal reflects Kantar's belief that the Latin American market presents major growth opportunities.
Ibope Media's senior management and company structure will remain unchanged. CEO Orlando Lopes will continue to run the company, joining the Kantar Media board and reporting to chairman and CEO Andy Brown.
"Kantar Media and Ibope Media have worked in partnership for 17 years. Given the opportunities we see in the region, the time was right to increase ownership and to accelerate the sharing of technologies and offers with the Kantar Media business," Andy Brown. "We're excited to welcome Orlando and the exceptional team at Ibope Media to Kantar Media and look forward to driving continued innovation and growth as we develop our combined offer."
"Ibope will not only keep its business strong within the markets in which it operates but it will also benefit from investment and new expertise enabling us to offer fresh and exciting products to our clients," added Lopes.
In the past 18 months, Kantar Media has extended global reach and new measurement capabilities through the acquisition of companies including Data Republic, Precise, the audio watermarking unit of Civolution as well as its recently investment in US TV and video measurement specialist Rentrak.