Walmart turns off Vudu in Mexico
DetailsJuan Fernandez Gonzalez | 18 December 2014
Walmart has decided to close down its video-on-demand (VOD) platform Vudu in Mexico as it hasn't produced the expected results.
vuduAccording to a message sent to the Vudu subscribers, Vudu will end operations in Mexico from 1 February 2015. The platform's clients are being encouraged to try out Cinépolis Klic, another VOD service with which Vudu is negotiating some offers for its own subs following its closure.
"Vudu intends to focus and extend its services through the US, where we are experiencing great growth," Antonio Ocaranza, corporate communication director at Walmart Mexico, told El Economista. "For instance, the services InstaWatch and Disney Movies Anywhere are working really well among our subs and drawing new ones."
According to the company, Vudu won't be leaving Mexico for ever, and is leaving the door open for a future come-back. "We want to secure a quiet transition through the coming months, which is why we are exchanging VOD subscriptions with coupons for Walmart.com.mx," pointed out Ocaranza.
Vudu has been operating in Mexico since summer 2012 where it has been competing against the market's two largest players, Netflix and Claro. It has a catalogue of over 2,700 movies and series.
The company's intentions were to double up subs during 2014, a goal which has probably not been achieved, thus pushing Walmart to focus on its most profitable market.