Viacom International Media Networks is to launch three new channels on the OSN pay-TV platform in the Middle East.
Nickelodeon HD, Nick Jr and MTV Live HD will launch on January 5. Added to the established VH1, it brings the total number of Viacom channels on the platform to four.
From February Nickelodeon HD and Nick Jr will be available in dual language (English and Arabic).
The addition of an Arabic soundtrack is particularly significant as Nickelodeon will be the only international kids TV channel available in Arabic produced in the MENA region; exclusive to OSN.
Raffaele Annecchino, Executive Vice President & Managing Director South Europe, Middle East and Africa, Viacom International Media Networks said: “This partnership with OSN provides an ideal opportunity for VIMN to deliver a wide range of entertainment content to the MENA region. Our kids and family channels, Nickelodeon HD and Nick Jr., along with our music-oriented channels MTV Live HD and VH1, create a perfect balance and provide programming that appeal to audiences ranging from preschoolers to the adult demographic.”
David Butorac, CEO of OSN, said: “With over 200 million youth in the MENA region and nearly 63 per cent of parents preferring to watch TV with their children as per recent research, the new additions make OSN the go-to platform for entertainment for the entire family.”
Viacom channels and content will be also available online through OSN Play.