AerServ launches programmatic buying of mobile video inventory
DetailsEditor | 18 December 2014
In a move that it believes will enable access to billions of mobile video impressions, mobile-first video mediation platform AerServ has made a public launch out of private beta of its mobile RTB.
This means that mobile video buyers can purchase mobile video inventory across AerServ's platform which is underpinned by a mediation platform and fuelled by targeting capabilities, AerServ mobile video RTB is based on the OpenRTB standard and Aerserv has over 20 RTB integrations queued up for Q1 2015. It has served hundreds of millions of impressions to date across dozens of partners in the private alpha.
The company believes that where many buyers are accustomed to buying desktop display and video programmatically, access to an aggregation of the scale and quality of mobile in-app video has not been possible prior to this launch. It claims that publishers using Aerserv RTB are seeing increases in CPMs in excess of 40% and fill rates of double their previous rates.
Laying out the opportunity it senses with the new platform, AerServ quotes a recent report states that RTB will account for over $18.2 billion in US digital ad revenues in 2018 , up from just $3.1 billion in 2013, and notes that mobile and video ads are the primary drivers of this growth.
"The demand for RTB is unquestionably there, yet there are very few platforms that offer access to this volume of mobile video inventory at scale," said Josh Speyer, CEO, AerServ. "Advertisers shouldn't have to choose between reach and results. We are thrilled to offer access to not just more publishers but the best publishers, significantly increasing engagement rates while simultaneously decreasing the strain on media buyers."