OSN adds three Viacom channels to MENA bouquet
DetailsRebecca Hawkes | 19 December 2014
Pay-TV operator OSN will launch children's channels Nickelodeon HD and Nick Jr, plus music channel MTV Live HD, across the Arab world on 5 January 2015.
SpongeBob SquarePantsAn Arabic language version of both Nickelodeon HD and Nick Jr will be available alongside the English feed from February 2015. The new Viacom International Media Networks (VIMN) channels join their sister channel VH1 on the Dubai-based pay-TV platform.
Nickelodeon HD will bring SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Breadwinners, Henry Danger and Sanjay & Craig to MENA kids aged seven to 14, while Nick Jr is aimed at the very young – with Dora and Friends, Paw Patrol and Blaze and the Monster Machines.
"Our kids and family channels, Nickelodeon HD and Nick Jr, along with our music-oriented channels MTV Live HD and VH1, create a perfect balance and provide programming that appeal to audiences ranging from preschoolers to the adult demographic," said Raffaele Annecchino, executive vice president & managing director South Europe, Middle East and Africa, Viacom International Media Networks.
David Butorac, CEO, OSN, added: "We are consistently strengthening our offering of premium and exclusive content to create sustained value for our subscribers. The launch of Nickelodeon HD and Nick Jr, both in Arabic, and the rebranded MTV Live HD, strengthens OSN's engagement with two of the key demographics – children and youth."