NBCU launches TV everywhere campaign, digital broadcast access

DetailsMichelle Clancy | 19 December 2014

NBCU has launched a consumer marketing campaign promoting TV everywhere access across its 14 cable networks while at the same time live streaming for its broadcast network for authenticated pay-TV subscribers.

Unlike CBS's over-the-top (OTT) offering, NBC's online broadcast content is only available within the pay-TV ecosystem; its parent, Comcast, said that it is "committed to supporting the TV Everywhere ecosystem".

The ad campaign's tagline is 'Watch TV Without the TV', and it will run for the last week in December.

According to Cablefax, NBCU is also going after digital exposure for the ads, using social media and programmatic website ads.

"After an initial targeting of intended audiences, cookies will be used to lead NBCU to subsequent outlets on which to run the campaign," the outlet reported. "The overall goal is to reach new audiences and prep the market for new apps, features and consumer experiences in 2015."