íHola! TV reaches eight million in US, LATAM
DetailsJuan Fernandez Gonzalez | 19 December 2014
Announcing it has exceeded expectations for 2014, fashion channel íHola! TV says it is now present in over eight million homes in Latin America and the US, after reaching distribution agreements in Central America with Tigo-Amnet and Claro TV.
holatvAfter 15 months on air, the Atresmedia network is available in almost every Latin American country through various pay-TV platforms and maintains a solid position in the US Hispanic market, in which it's among the most watched channels of its genre.
íHola! TV bases its entertainment offer on self-productions in the fields of fashion, celebrities and lifestyle. With over 500 hours of material produced in-house, the network also says it has doubled its own content library during 2014.
"Quality, supported by a strong brand, has driven us to achieve a successful launch and we face 2015 with many growing possibilities both in distribution and content production," said Ignacion Sanz de Acedo, CEO and general manager at íHola! TV.
According to Sanz de Acedo, 2015 is also going to be a year for brand consolidation, in which the network expects to increase advertising presence and publicity agreements to strengthen the íHola! brand in the region.