Cisneros promotes VP to reinforce pay-TV, OTT

DetailsJuan Fernandez Gonzalez | 21 December 2014

Cisneros Media has announced the promotion of Cosme López to the position of senior VP & general manager of pay-TV.

Based at the Cisneros corporate headquarters in Miami, Florida, López will report directly to Cisneros Media executive VP of content distribution, Marcello Coltro.

Lopez’s new executive duties span the globe as he will oversee the company’s pay-TV multi-platform business, and manage the telenovela-exclusive OTT channel, Romanza+Africa, a partnership with Azteca and XP Africa.

“Cosme has done a remarkable job managing the daily operations and distribution of our linear channels, joint ventures and pay-TV services throughout Latin America,” said Coltro. “He will help to optimise the company’s resources, identify opportunities and emerge distribution platforms to deliver entertainment experiences throughout the world.”

López came to Cisneros in 2000 as general manager of Venevision Continental, a cable channel that grew into a business unit, successfully developing and establishing the company’s pay-TV services and channels in Venezuela, before expanding into Latin America and the Caribbean.

“Cosme was key in the development of the company’s cable unit. By establishing a solid infrastructure, Cosme provided Venevision Continental total autonomy, enabling the pay-TV division to grow independently,” added Jonathan Blum, president of Cisneros Media.

Under his tenure as general manager, Venevision Continental launched Venevision Plus in Venezuela in December 2007, becoming in a short time one of the most rated pay-TV channels in the territory. Following this, López formed strategic alliances throughout the region and launched additional channels in the Dominican Republic, Colombia and pan-regionally.

Venevision was integrated into the Cisneros Media brand last year in an effort to unify the communication structure and offer more efficiency for advertisers.