USA Networks is No. 1 ad-supported network in US
DetailsMichelle Clancy | 21 December 2014
USA Network will finish the year as the most-watched ad-supported cable entertainment network for the ninth consecutive year.
Fuelled by a stable of original series, the powerhouse WWE Monday Night Raw, and good ratings for acquired series, USA’s winning streak continued with 2.14 million total viewers, which is 7% higher than the closest competitive cable entertainment network.
USA also came in as cable’s top-performer with women, ranking No. 1 for the year in women aged 18-49 (486,000, 8% over its closest competitor) and women 25-54 (500,000, also +8%). USA has been No. 1 in women aged 18-49 since 2005 and in women 25-54 since 2006.
"In an increasingly competitive landscape, maintaining our leadership position is a true feat and a testament to our quality programming," said Chris McCumber, president of USA Network. "2014 was also a financial success for the network, as we once again achieved our most profitable year ever. I am excited to build on this momentum in 2015, as we roll out more new dramas than ever before, starting with the much-anticipated event series Dig."