Muvi Studio launches VOD PaaS technology

DetailsRebecca Hawkes | 23 December 2014

Indian start-up Muvi Studio has unveiled a new video-on-demand (VOD) platform, which has already been taken up by Maa Television Network and ISKCON Television.

The platform-as-a-service (PaaS) system allows video content owners to launch their own-branded VOD platform, while Muvi Studio takes care of the coding, managing, hosting on the cloud, user management, payment gateway integrations, database management, state of the art security with video encryption and Digital Rights Management (DRM).

"With Muvi Studio, we bring in the cloud infrastructure that supports hosting the video content with some really cool audience management features," said Nagender Polamraju, VP, Business Development and Partnerships, Muvi Studio .

Telugu video streaming platform , has already been launched for Maa TV, and ISKCON Television will soon launch offering religious content online.

Muvi Studio says it "aims to disrupt the global OTT VOD market" by lowering the overall cost and time involved for video content owners to go to market with their online service.