Kenya's Radio Africa Group launches Bamba TV
DetailsRebecca Hawkes | 24 December 2014
Radio Africa Group has launched a digital free-to-air television service in Kenya called Bamba TV, ahead of the Nairobi's switch from analogue broadcasting on 1 January 2015.
The service requires a one off purchase of a KES3,500 ($38.70) set top box, which then provides access to over 50 channels – 24 of which are premium channels exclusively carried by Bamba TV, and the rest are from local free-to-air networks. The premium channels include Kiss TV, NTV, KTV, Citizen, K24 and KBC, said Mucira.
Bamba TV, which follows an investment of KES534 million ($6 million) is now available in Nairobi, and will cover the entire country by the end of March 2015.
"Over the next five years, we will ratchet-up this investment to $10 million (KES 890 million). We are proud that this is a Kenyan innovation that will enable Kenyans to migrate to the new digital platform at no recurring monthly expense and with ease, giving them access to diverse quality content," said Danny Mucira, GM, Bamba TV.
It joins GoTV in conjunction with KBC, and StarTimes, in providing digital TV services in Kenya. Both GoTV and StarTimes charge monthly subscription charges for their services.
The delayed digital terrestrial television (DTT) migration is now scheduled in Kenya's capital Nairobi to take place on 1 January 2015, with the rest of Kenya to follow during 2015.