Balaji Telefilms teams up with Chhayabani for TV content
DetailsRebecca Hawkes | 24 December 2014
Two Indian media houses, Balaji Telefilms and Chhayabani have joined forces to produce television content and, in the future, make best use of their combined libraries of film and TV titles.
"Over time we have created our own unique position across both the film and the television businesses, which by nature are two completely different disciplines. Our aim is to explore how best we can leverage Balaji's competitive strengths to create exciting entertainment across media that will propel our growth," said Ekta Kapoor, joint MD, Balaji Telefilms .
Saugata Nandi, director, Chhayabani said the companies share a common vision of drawing the best creative talent available in the region to generate new content for the Bengali audience.
"While Balaji holds the numero uno position in the television and film industry in India, Chhayabani has the distinction of being laced with an enviable reputation of being the torch bearer of the golden era in Bengali television and cinema," said Nandi.
"Through this platform we look forward to present very distinctive content that talks the universal language of emotions and instantly connects with the viewer."