Video streaming exceeds traditional TV viewing in UAE

DetailsRebecca Hawkes | 24 December 2014

On-demand streaming of videos has now surpassed traditional television viewing in the UAE, according to Ericsson's latest ConsumerLab TV & Media Report.

Research found 84% of consumers watch streamed video-on-demand (VOD) in the Emirates, compared to 76% who watch scheduled broadcast television several times a week.

The Swedish company also found that viewing time on mobile devices is higher than the global average. Some 37% of consumers in the UAE want to be able to watch their favored content on any device.

"Our research shows that in the UAE, viewing time on mobile devices is relatively high compared to the global average. With UAE consumers expecting to watch on demand content anytime and anywhere, we continue to work with our partners to offer mobile subscribers the best mobile broadband experience possible," said Rafiah Ibrahim, president, Ericsson Middle East.

The 2014 ConsumerLab TV & Media ReportThe 2014 ConsumerLab TV & Media Report was conducted in 23 countries globally but 1,000 respondents with broadband connection at home were polled in the UAE. This sample represents 67% of those aged between 16 and 59.