NFL video touches down on Facebook

DetailsJoseph O'Halloran | 27 December 2014

Predicted by many to be one of the key online video players of 2015, Facebook has begun the hard yards in a new partnership with the US National Football League (NFL).

facebooknflIn early December, Facebook's director of global agency development Patrick Harris, revealed that his company would not act as a direct replacement for TV and that its role would be, in an industry where content was currently at its best for decades, "a place of discovery and help how to find great content."

There is not much content more popular than that supplied by the NFL, especially at this time of year when the Superbowl playoffs are imminent. Under the terms of the deal, the NFL has begun to show video clips of action with, somewhat bucking current trends, post-roll advertising.

Moreover, according to reports in the Wall Street Journal, Facebook has signed up communications giant Verizon Wireless to pay to promote clips containing its ads.

In a mass statement commenting on the deal, a Facebook spokesperson said: "This is a small video sponsorship test, and we will be evaluating how people, publishers, and marketers respond to this kind of co-branded video content."