RAI, ADM team up for joint production initiatives

DetailsRebecca Hawkes | 30 December 2014

Abu Dhabi Media (ADM) and Italian broadcaster RAI have entered a strategic partnership for the transfer of knowledge and best practice in the production of media content.

The memorandum of understanding (MoU), signed by Mohamed Ebraheem Al Mahmood, chairman and managing director of ADM, and Luigi de Siervo, managing director of RAI Com, took place in Dubai.

"This MoU is yet another significant milestone in Abu Dhabi Media's mission to build awareness of UAE's achievements locally, regionally and internationally, and reaffirms the nation's leadership position as an international cultural, economic and financial hub," said Mohamed Ebraheem Al Mahmood, ADM's chairman and MD.

"Our partnership with RAI Com will facilitate knowledge transfer and best practice exchange across several facets of the media industry including production, publishing and digital."

Combined communications and initiatives in the fields of brand will promote activities to diverse audiences across local and international markets, the organisations said.