MTN in the FrontRow for South African VOD

DetailsRebecca Hawkes | 31 December 2014

Mobile network operator MTN has launched a video-on-demand (VOD) streaming service in South Africa called FrontRow.

The service, which streams TV series and movies via MTN's 3G or LTE networks, is available to subscribers from ZAR179 (US$15.5) a month, or ZAR399 ($34.5) a month including ten gigabytes of data, for the initial three-month launch period. After that the price will rise to ZAR199 ($17), or ZAR499 ($43) for the data bundle.

A Premium service offers latest blockbuster releases including How to Train Your Dragon 2 and Guardians of the Galaxy.

FrontRow currently operates via Internet browsers or Android-based smartphones, though MTN says an iOS version is in the pipeline. Users can connect up to five devices at the same time, although they can only stream through one at a time.

MTN's VOD service faces competition from current market leaders DStv, which has around five million users, and new entrants such as Vidi from Times Media and Altech's Node. Mobile TV is also set to launch soon via the Sentech satellite platform.