Cellcom Israel, Vubiquity team to launch OTT SVOD service

DetailsJoseph O'Halloran | 31 December 2014

Israel's largest cellular operator Cellcom Israel has reached out to multiplatform video services and solutions provider Vubiquity to support its new over-the-top (OTT) subscription video-on-demand (SVOD) offering.

cellcomIsrThe Cellcom tv SVOD service will allow subscribers to stream films and TV programmes to their television sets via a set-top box as well as to their smartphones and tablets. Cellcom tv will give customers access to premium films from major Hollywood studios such as Sony Pictures, NBCUniversal and Disney, as well as dramas, comedies and kids content from top suppliers including Disney-ABC, Lionsgate, CBS Studios International, Sony Pictures Television, NBCUniversal, BBC Worldwide, Disney Channels and Nickelodeon.

"We are proud to launch Cellcom tv and to bring this news to television consumers in Israel," commented Cellcom Israel chief executive officer Nir Sztern. "This is a long-term strategy that will contribute to establishing our position as a leading communication group in Israel. Based on the experience generated by similar processes around the world, expanding the product offering to include television strengthens customer loyalty and benefits the company with potential future growth."

For its part, Vubiquity licenses content from all the Hollywood studios, large independents and a wealth of boutique content providers, and will provide Cellcom tv's customers with a wide range of premium programming and films. This will encompass local and regional content sourced by Cellcom Israel, including family TV and children's shows, documentaries and sports programming.

Vubiquity will also supply Cellcom tv with content processing and on-going marketing and promotional support for international content. "We're delighted to be working with Cellcom Israel to enable their customers to watch top quality TV and films whenever they want," added Adam Poulter, Vubiquity managing director for EMEA. "Today's consumers are time-poor and no longer satisfied with rigid broadcasting schedules. People increasingly want to 'snack on' content when they can find the time on whatever device they happen to be using. Cellcom tv is a reflection of our rapidly changing viewing habits."