Apple dominates Christmas mobile activations

DetailsMichelle Clancy | 31 December 2014

Apple had a merry Christmas this year, with its video-ready mobile devices accounting for 51% of the new device activations worldwide, according to Flurry.

ipHoneIn the week leading up to and including Christmas Day, Apple was No 1, while Samsung held the No 2 position with 18% of new device activations. Microsoft (Nokia) rounded out the top three, with 5.8% share for mostly Lumia devices.

To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices.

"While the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple's newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lacklustre holiday season for the consumer electronics industry," the company said.

Flurry's research also found that the rest of the Android device market has become increasingly fragmented, with only Sony and LG commanding more than 1% share of new activations on Christmas Day. Up-and-comers Xiaomi, Huawei and HTC all had less than 1% share on Christmas Day. One reason is surely their popularity in Asian markets where 25 December is not the biggest gift-giving day of the year, Flurry postulated.