Three-fifths of U.S. broadband homes never back up to cloud

DetailsEditor | 02 January 2015

The continued proliferation of mobile devices for services such as video is making storage a limiting factor for consumer content, but backing up to the cloud is far from being normal consumer behaviour says Parks Associates.

parkscloudThe analyst believes that fundamentally as the connected consumer achieves greater mobility connected devices are increasingly reliant on cloud-based features to enable enhanced consumer experiences and features that are unavailable in non-connected products.

Yet the Parks research Converging Clouds: The Next Step for the Personal Cloud found that despite options available from companies such as Carbonite, Acronis, and Backblaze, 62% of U.S. broadband households never back up their data to an online storage service.

"Starting at CES and throughout 2015, we will see CE makers and online technology companies leverage cloud-based storage as a value-added feature," said Parks research analyst Glenn Hower. "CE companies and cloud-based storage providers are struggling to differentiate in the market, prompting device and service providers like Amazon, with its Fire Phone, and Kodak, with its upcoming Android devices, to rely on cloud-enabled storage and functionality to attract new customers...In 2015, consumers will expect CE devices to have a measure of connectability, and they will place high value on cloud-based functionality."