Pay-TV, VOD providers back Sony with The Interview

DetailsEditor | 03 January 2015

Success breeds success, no matter what, and the pay-TV industry is rushing to emulate its online video rivals in taking a slice of the viewing action generated by Sony’s controversial film The Interview.

Days after announcing that it had shelved the film indefinitely, Sony Pictures announced that online video giants Google and Microsoft had rushed to support the distribution of the film on their respective Google Play/YouTube and Xbox platforms.

Now the studio has revealed that The Interview will be available on VOD and pay-per-view by companies such as in DEMAND affiliates including Bright House Networks, Comcast, Cox Communications and Time Warner Cable; Vubiquity affiliates such as Charter Communications, Cablevision, AT&T U-verse TV, Verizon's FiOS; DIRECTV; and Wal-Mart’s VUDU online video service. It is also now on offer from the company’s own PlayStation Network.

“We have always sought the widest possible distribution for The Interview, and want to thank our new partners for helping us make that happen,” commented Sony Entertainment chairman and chief executive Michael Lynton.