CES 2015: Roku partners with Insignia, Haier on Roku-based HDTVs

DetailsMichelle Clancy | 06 January 2015

Roku has partnered with TV manufacturers Insignia and Haier America to offer connected HDTVs which will integrate Roku streaming with access to more than 2,000 channels.

"Roku TV has set a new bar for the smart TV experience. From the personalised home screen, to Roku Search that searches across many top streaming channels, to the largest selection of streaming channels available on a smart TV, Roku TV delivers an experience consumers truly love," said Chas Smith, general manager of OEM for Roku.

Beginning this spring, Insignia Roku TV models will be available for purchase exclusively at Best Buy stores and at BestBuy.com. Meanwhile, the Haier Roku smart TVs are targeted for release in the third quarter of 2015.

Both will feature a personalised home screen that brings all of a consumer's television entertainment choices, including devices such as gaming consoles, cable boxes and Blu-ray players, together with the streaming channels.

"Haier is focused on delivering an immersive entertainment experience, and the new Haier Roku TV models provide the ultimate streaming experience for our customers," said John Homlish, senior vice president of Haier America's Digital Living Business Unit. "With Haier's great picture quality, enhanced sound and new bezel designs, combined with Roku's operating system, channel selection and streaming expertise, Haier Roku TV is a smart TV that is second to none."

Haier is also releasing the 3.5 series of Roku Ready TVs in the first quarter, which are non-connected TVs bundled with the Roku Streaming Stick.