CES 2015: Roku partners with Netflix to support 4K Ultra HD

DetailsMichelle Clancy | 06 January 2015

Roku says that it will support 4K Ultra HD streaming for future Roku TV models, partnering with Netflix to kick it off.

Global TV manufacturer TCL, which released the TCL Roku TVs last year, is an initial partner to build 4K models. Roku and Netflix will work together to provide 4K content for streaming on the Roku platform.

Also, the company has prepared a Roku TV reference design for 4K smart TVs for license to TV OEM partners.

"With the maturation of 4K, including the dramatic price reductions of 4K TVs, the growing amount of 4K content available for streaming and the increased consumer awareness of the benefits of 4K, the time is right for Roku to offer Roku TV 4K solutions to global TV OEMs," said Roku CEO Anthony Wood. "We are very bullish on 4K as we believe that streaming will be instrumental in its adoption. Bringing 4K to the Roku platform will give consumers even more choice and control of their entertainment viewing, and deliver the best streaming experience available."