LATAM: mobile connected screens to reach 316MN by 2018 as mobile Internet soars

DetailsJuan Fernandez Gonzalez | 06 January 2015

Making the region an even stronger market for mobile video and TV everywhere services, connected phone users are to rocket in Latin America over the coming years, as mobile Internet penetration also increases.

emarketerlatamAccording to an eMarketer report, Latin Americans will own 316.2 million connected phones by 2018, double the number in 2013 when there were 155.1 million devices in the region. Mobile Internet penetration is also set to grow from the current 49% to almost 73%.

By the end of 2014, smartphone penetration in Latin America was at 31.9% of mobile phone users and nearly half the region's mobile phone users accessed the Internet via their phones at least monthly.

In total, eMarketer estimates that there are currently over 194 million mobile phone Internet users in Latin America, although the region boasts only 126.1 million smartphone users.

Mobile phone Internet penetration is highest in Mexico, where 57.7% of mobile phone users have access. The majority of users in Brazil and Argentina are also predicted to use the Internet via a mobile phone this year.

The report also estimates that mobile Internet ad spending will reach $677 million in Latin America this year, nearly triple the amount spent in 2013, and is expected to grow faster than anywhere else in the world throughout the forecast period.

Connected screens, both mobile and smart TVs, are set to grow in the region through the coming years, thus driving increased opportunities for mobile and connected TV platforms.