CES 2015: 4K/Ultra HD shipments to pass 4MN in 2015

DetailsJoseph O'Halloran | 07 January 2015

As any CES 2015 visitor would conclude, the TV industry is going big guns on 4KTV which is set, says data from the US Consumer Electronics Association (CEA), for 208% year-on-year growth in 2015 to reach four million units.

The CEA's Consumer Electronics Sales and Forecasts report showed that as many as a third of US consumers may purchase a 4K/Ultra HD set within the next three years, while 44% indicate they are likely to purchase a smart TV, a function commonly available with 4K/Ultra HD televisions. When considering the top features that will drive their next television purchase, not surprisingly for more than half of consumers (54%) price ranked as the most important aspect to consider, an issue that has held back Ultra HD sales to date. Just over a quarter ranked 4K Ultra HD capability as the second most important feature, followed by picture quality (24%), a key benefit of 4K Ultra HD TVs said the CEA.

"4K Ultra HD is our future, and the future is now," said CEA President and CEO Gary Shapiro. "Consumers recognise that 4K Ultra HD is the next step forward in a long line of outstanding high definition televisions and displays. With new next-gen technologies and features being added by manufacturers that help improve the already outstanding picture quality and viewing experience, 4K Ultra HD is set to become the next great success story in television technology."

The CEA also noted that a potential driver for 4K/Ultra HD was the creation of the UHD Alliance in which CEA members and leading Hollywood studios, consumer electronics brands, content distributors and others in the 4K Ultra HD ecosystem have committed to work together to ensure next-gen displays and video entertainment meet premium quality standards complements CEA's Technology and Standards efforts on HDR and other pixel enhancements for 4K Ultra HD.

"It is great to see such positive progress for 4K UHD as the 4K value chain collaborates to improve and enhance the consumer experience in purchasing and viewing next-gen video entertainment," added Brian Markwalter, CEA senior vice president for Research and Standards. "Close co-ordination among key stakeholders will be a key to 4K Ultra HD's long-term success. CEA looks forward to working closely with this new coalition and with all engaged in creating standards for this exciting new technology by leveraging CEA's vast experience and expertise in standards development."