Globo adds Avenue Doomed and The Party to catalogue
DetailsJuan Fernandez Gonzalez | 08 January 2015
Brazilian producer Globo continues to compile its portfolio for NATPE 2015 with the announcement of two miniseries to be included in its catalogue: Doomed and The Party.
thepartyCau„ Reymond, known for playing Jorginho Brazil Avenue, stars in Doomed as a sommelier in the northeast of Brazil, which has witnessed significant economic changes due to major vineyards and the fruit export business.
According to Globo, Doomed, which comprises eight one-hour episodes, has scored average ratings of 30 points and a 57% share in Brazil, reaching almost 38 million people per day. On its premiere night, almost 30,000 mentions of the miniseries were made on social media and the hashtag #amoresroubados (the Brazilian title) was replicated over 15,000 times by Twitter users in the first two days following its debut.
In The Party, a body is found floating in a swimming pool during a party at the mansion of businesswoman Angela Mahler (Patricia Pillar). The miniseries is a re-make of a 1974 telenovela, one of Globo's major hits, and the entire story takes place within a 24-hour period.
The Party, comprising 15 one-hour episodes, reached an average rating of 16 points, a 37% share, and was seen by 24 million viewers in Brazil. In the last month in which the miniseries aired, there were more than one million references about it on social media.