Israelís HOT Mobile has been accused at selling mobile telephony at a loss as a retaliation for increased competition in the TV market.

Its pricing has led rival Cellcom Ė which recently launched TV services Ė to complain to both the local Antitrust authority and the Ministry of Communications.

Globes reported that Cellcom has told the authorities HOTís offer of two mobile lines and a broadband package for NIS 40 was aimed solely at disrupting its entrance into the TV space.

Previously Israeli consumers have been able to choose between just two pay-TV providers; satellite service YES and the cable-delivered HOT.