UK pay-TV broadcaster Sky has appointed Gary Davey, executive vice president programming at its German subsidiary Sky Deutschland, to an expanded role as managing director, content, with additional responsibility for its entertainment, movies and news channels in the UK and Ireland.

Davey will combine the new role with his existing responsibilities at Sky Deutschland, splitting his time between London and Munich.

Prior to joining Sky Deutschland, Davey held a senior role at Sky Italia where he was responsible for launching its terrestrial TV network Cielo. Earlier in his career, Davey played a key role in the first years of Sky in the UK as managing director of the company during the early 1990s as it pioneered the introduction of pay TV.

“Gary is one of the most capable executives in pay TV and I am delighted to welcome him back to Sky in the UK,” said Jeremy Darroch, Sky’s group chief executive. “As we become a more international business, Gary’s broad experience across many markets gives him a unique perspective that he can now apply to the continued growth of our content business in the UK and Ireland as well as Germany and Austria.”

Davey added: “I have always been very proud of having played a part in the launch of Sky in the UK. Even more so to watch it grow and now become Europe’s leading entertainment company. This is a brand new beginning and I am looking forward to working with the exceptional team in the UK as we take our channels to new heights.”