Sony Six secures Australian Open TV rights for India
DetailsRebecca Hawkes | 13 January 2015
Sony Six will broadcast live coverage of the Australian Open tennis to subscribers in India during the last two weeks of January and then annually until 2019, in what is its first Grand Slam TV rights deal.
"Over the years, the Australian Open has established itself as one of the most watched tennis grand slams across the world. Going by the strong equity that the sport enjoys, we are committed to expand the distribution of the tournament further and thereby strengthen our position in the market," said NP Singh, CEO, MultiScreen Media, which runs pay-TV network Sony Six.
Prasana Krishnan, EVP and business head, Sony Six, added: "The tournament is seen as a season opener which sets the context for all tennis competitions that follow during the rest of the calendar year. Needless to say, we are proud to have this prestigious event as part of our bouquet of international sports content."
The hard court tournament, held annually in Melbourne, is the first of the four grand slam tennis events of the year, and features men's and women's singles, men's, women's, and mixed doubles and junior's championships, as well as wheelchair, legends and exhibition events.