TVGN officially rebrands as Pop

DetailsMichelle Clancy | 13 January 2015

Pop, previously known as TVGN, will officially rebrand on 14 January, with four projects in development.

The projects include a comedic, candid interview series with celebrities recounting how they lost their virginity, from executive producers Morgan Spurlock and John Stamos; a docu-series starring syndicated and Z100 radio host Elvis Duran; a reality series pairing celebrities and inventors to create and launch a product line; and a stage-comedy series with talent recounting their worst or most embarrassing life moments.

"Our development reflects our programming mission of covering what's popping in culture and creating content around personalities or subjects that have an inherent fan-base supporting them," said Brad Schwartz, president of entertainment and media at Pop. "We have aligned ourselves with producers and talent known for delivering stand-out content that 'pops,' and our unique perspective will be telling these stories with a fan-at-heart sensibility."

Paul Adler, senior vice president of original programming and development at Pop, added: "The new brand direction of Pop has energised the creative community to bring their best projects to us. We are thrilled to be in business with some of the most innovative producers in the industry, whose accolades include numerous Primetime and Daytime Emmy nominations, and even an Oscar nomination."