Sky launches Cricket world cup channel, new Euro non-sport content chief

DetailsEditor | 13 January 2015

Starting 2015 with a big bang, if not a Big Bash, Sky has made major programming and personnel moves across its sporting and non-sports portfolio.

skysportsAiming to tap into a competition with increasing popularity, and which is even inspiring the kick start of 4KTV in India Sky Sports will dedicate an entire channel to cover the entire span of the ICC Cricket World Cup, the biggest one-day event in the international cricket calendar. For six weeks, Sky Sports 2 will become 'Sky Sports World Cup', presenting over 1,000 hours of round the clock cricket coverage, including all 49 matches live, as well as build-up, analysis and highlights.

"The Cricket World Cup is the one of the world's biggest sporting events, offering six weeks of rivalry between 14 nations," explained Sky Sports Managing Director Barney Francis. "By dedicating a whole channel to the tournament, fans know that there's only once place to watch all of the action live, catch up with highlights and enjoy the reaction and views of our experts. This is the biggest ever year of cricket on Sky Sports and the channel will help to make sure it's our best yet."

Looking to the non-sporting environment, and following the unification of Sky Deutschland, Sky Italia and the former BSkyB in the UK, Sky has appointed Gary Davey, Executive Vice President Programming at Sky Deutschland, to an expanded role as managing director, content, with the additional responsibility for its entertainment, movies and news channels in the UK and Ireland. He will combine the new role with his existing responsibilities at Sky Deutschland, splitting his time between London and Munich.