Brazil nears 20 million subs mark

DetailsJuan Fernandez Gonzalez | 13 January 2015

Brazil's pay-TV market continues to show growth, nearing 20 million subs by November 2014, over a million more than at the beginning of the year.

According to figures from Anatel, the country's telecom authority, 19.8 million homes had a pay-TV subscription in November, a 30% penetration. As previously seen, the richest areas of the country are showing the greatest penetration rates, with Sao Paolo (51%) and Rio de Janeiro (47%) accounting for over the half of the entire subscriber base in the country.

Grabbing most of the 200,000 new subscribers who signed up in November, direct-to-home (DTH) is still the leading technology for the country's pay-TV. Satellite platforms accounted for 12.3 million subs as of November 2014, while cable gathered 7.4 million subs and fibre-to-the-home (FTTH) had 90,000. The figures show that DTH has added over a million customers since January 2014, while cable has increased its customer base by 700,000.

América Móvil subsidiaries Telmex Group and Sky/DirecTV are the largest operators in the country and include the brands Claro, Net and Embratel, which is leading the group with 10.5 million subs. Sky and DirecTV take second place with 5.6 million subs, followed by OI (1.2 million) and GVT and Telefónica, which will soon combine their customers to become Brazil's third pay-TV operator with nearly 1.7 million subs.