Solar, RR Media extend NBA Premium TV deal
DetailsRebecca Hawkes | 14 January 2015
Asian channel operator Solar Entertainment has developed its partnership with digital media service provider RR Media to deliver the NBA Premium TV channel in HD to the Philippines.
The channel's 24-hour programming comprises live matches from the National Basketball Association (NBA) and other basketball content, in a re-direct broadcast of NBA TV, the league's dedicated channel in the US.
The companies' existing partnership has been expanded to include digital media services such as content preparation and management, playout and global distribution optimised content delivery over satellite and fibre optic cable.
"We're very excited to be renewing – and extending – our partnership with Solar Entertainment. Through NBA Premium TV, millions of NBA fans throughout the Philippines can enjoy real-time basketball in stunning high definition," said Elad Manishviz, CMO, RR Media.
Wilson Tieng, CEO and president, Solar Entertainment, added: "RR Media complements Solar's extensive offerings by providing a one-stop shop of content distribution, content management and playout services."