Sky is taking its tailored advertising service AdSmart into the satcaster’s on demand services.

Andrew Griffith, chief financial officer & MD, commercial businesses said the move was part of an expansion that would also involve an increase in the number of linear channels where AdSmart is available. “It makes sense that we’ll continue to develop the Sky AdSmart capability across all screens and platforms. The first of these will be video on demand on the set-top box, coming later this spring,” Griffith said in a blog post.

Launched in January 2014 AdSmart has so far delivered 1,000 campaigns from 357 advertisers. The addition of postcode mapping was designed to make TV a more viable option for local businesses; as well as individual groups or demographics.

124 postcode areas are available across the UK from Land’s End (TR) to John O’Groats (KW).

Earlier this month Cisco demonstrated AdSmart to delegates at the Consumer Electronics Show in Las Vegas