Quarter of US broadband households own streaming media device

DetailsEditor | 16 January 2015

The connected home is increasingly becoming smarter and a hub for wireless video according to research from Parks Associates.

RokuSeagateIn its report, Parks found that ownership and usage of connected devices is growing among US broadband households, with 26% owning a streaming media device, 34% owning a smart TV and 16% possessing a smart home device. The data also showed that just over half (55%) of broadband households subscribe to a subscription over-the-top (OTT) video service, up from 44% in 2013, and that more than three-quarters of streaming media player owners have an OTT subscription.

Moreover, the research calculated that 37% of such households intend to buy one or more smart devices in 2015 and that the average household spends over $6 per month on subscription video services such as Hulu, Amazon and Netflix.

"As we saw at CES last week, companies from previously separate channels are now competing in the smart home ecosystem, meaning both differentiation and cross-platform interoperability are critical to success," said Tom Kerber, director, research, home controls & energy, Parks Associates. "This year will feature expansion of the smart home and further refinement of business strategies in these markets."