Synacor to Acquire NimbleTV
DetailsMichelle Clancy | 16 January 2015
Synacor has acquired NimbleTV, the New York City-based provider of multiscreen, live linear television programming for pay-TV subscribers.
NimbleTV will accelerate Synacor's video product development and client commitments, as well as better use client TV rights. Synacor also gains patents that will further strengthen its Cloud ID offering.
"The NimbleTV transaction is part acqui-hire, where we are adding to Synacor a team steeped in video expertise, as well as an acquisition of technology that will enable us to deploy an authenticated, linear TV service on behalf of our clients," said Synacor CEO Himesh Bhise. "Synacor has an important role to play as streaming video consumers — OTT and TV everywhere — proliferate. We see a fragmented landscape of vendors and believe our customers are looking to Synacor as a one-stop, trusted partner."
NimbleTV recently discontinued its direct-to-consumer service, and as part of Synacor's acquisition of assets, its technology will be integrated into Synacor's overall video platform.
"For NimbleTV, becoming part of Synacor's unique business model and layering into Synacor's video product roadmap is a logical and exciting next step," said NimbleTV CEO Anand Subramanian. "We bring consumer-tested video technology and patents to the table at a time when Synacor customers are looking to leverage new advancements with OTT and TVE video, especially live linear. All of us on the NimbleTV team are truly excited about becoming part of Synacor."
Financial details about the acquisition have not yet been disclosed.