Record quarter for Canal Sony in Mexico
DetailsJuan Fernandez Gonzalez | 16 January 2015
Sony Pictures Television Networks' feed for Latin American has been steadily growing since the company re-launched Canal Sony six months ago, with the network claiming that Q4 2014 was one of the best quarters in its history in Mexico.
According to Ibope audience figures, the channel achieved its best viewing figures of the last five years in Mexico, particularly within some specific audience segments. Among young adults between 18-49 Canal Sony grew by 31% during Q4, reaching a spectacular 73% penetration in the medium to high economic segment.
Due to its programming based around sitcoms and films, Canal Sony is now among the ten most watched pay-TV signals in Mexico. So far, the network's most successful show has been How I Met Your Mother, which has delivered high figures for the channel both in Mexico and Argentina.
"Our success in Q4 is the perfect end for the first year of Canal Sony's new management team, which aimed to build an entertainment channel which was attractive and enjoyed by viewers," said Nathalie Lubensky, senior VP at Sony Pictures Television Networks Latin America. "The audience had a positive response to our proposal of comedies, a line-up which is to be strengthened during 2015."
Canal Sony's offer during Q4 2014 included The Blacklist, Mexico's Top Model, Marvel's Agents of SHIELD, Grey's Anatomy, Scandal as well as new series including How to Get Away with Murder.
In addition to the SD channel for Mexico, Sony Pictures has one feed each for the Southern region (Argentina, Uruguay, Paraguay), the Andean region (Colombia, Ecuador, Peru, Bolivia) and Venezuela. In addition, it is providing an HD feed for Brazil and a general feed for the whole of Latin America.