Telstra launches IP-based video delivery platform

DetailsRebecca Hawkes | 21 January 2015

Australian telco Telstra has unveiled an IP-based professional video delivery platform called Global Media Switch, which enables users to manage and distribute video in real time around the world.

The platform offers codec-level connectivity directly from the originating content source all the way to the broadcast destination, with a zero capex pricing model.

"In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch Web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost-effective way, and even advertise content to other media providers to further maximise revenues," said Jim Clarke, director of marketing, products and pricing, Telstra Global Enterprise & Services.

"Whether customers are broadcasting 24 hours a day or delivering content for a live special event, Global Media Switch helps customers overcome the risk of unreliable transfers, buffering interference and low video quality."

The new distribution platform can also be used in conjunction with Telstra's satellite media services, with links to 20 satellites around the world.
Like its recent acquisition of video streaming company Ooyla, Global Media Switch demonstrates what Clarke calls Telstra's "commitment to investing in purpose-built solutions for the media industry to support the shift in business and operating models due to changes in viewer behaviour".