NFL Digital Media preps Super Bowl blitz
DetailsMichelle Clancy | 21 January 2015
With an array of interactive offerings, NFL Digital Media is prepping a blowout array of content for Super Bowl XLIX, coming up on 1 February.
The initiative will take advantage of assets including NFL.com, SuperBowl.com, NFL Now, NFL Mobile from Verizon and other digital outlets.
The official websites of the NFL and Super Bowl XLIX will feature insight and analysis from top NFL insiders, plus exclusive video and multimedia features from NFL Network; and both will stream Super Bowl Live, a video show live from the Bridgestone Fan Gallery at the Super Bowl Media Centre presented by Microsoft. NFL Commissioner Roger Goodell's annual Super Bowl press conference will also be available.
Also, Super Bowl Live — a streaming video programme with player and celebrity interviews throughout the week — will be available on NFL.com, SuperBowl.com, NFL Now, NFL Mobile and Xbox One.
With the Super Bowl generating record-breaking activity on social media channels last year, for the first time ever the NFL Media group will add a Social Media Command Centre to its arsenal of coverage for this year's Super Bowl in Arizona. It is being run in partnership with the Walter Cronkite School of Journalism and Mass Communication at Arizona State University; so, NFL Media's social team, with the help of more than 150 ASU students, will monitor all activity and conversation in order to stay up on the latest buzz and trending topics and keep fans near and far connected to all of the news and activity throughout the week.
Meanwhile, NFL Mobile from Verizon will give fans access to a live stream of the Super Bowl XLIX broadcast on NBC, the 2014 Pro Bowl on ESPN and a 24/7 live stream of NFL Network which includes exclusive Super Bowl content. It will feature live scores and stats, news and articles, tweets, photos and video highlights, and access to Audio Pass (for purchase) which allows fans to listen to live play-by-play audio of Super Bowl XLIX on iOS, Android, Windows 8 and Blackberry devices.