Anvato inks broadcaster deals for digital streaming
DetailsMichelle Clancy | 23 January 2015
Anvato has announced that three US broadcasters — Fort Myers Broadcasting Company, Heartland Media and Hubbard Broadcasting — have selected its Media Content Platform to power their online and mobile video services.
The MCP deployments, which will be at local TV stations in locations around the country, will be aimed at optimising live and on-demand video streaming for local viewers, but will also enable advanced capabilities including clip creation, social syndication and digital ad insertion (DAI).
Anvato is powering TV everywhere for well over 100 broadcast TV stations nationwide.
"Anvato's reputation in the television broadcast industry is impeccable," said Michelle Liddy, director of digital media for Heartland Media. "Still, we had a steep set of requirements to meet as we built out the TV everywhere experiences for our stations. Anvato helped us create the best-of-breed experience that traverses all screens — handset to tablet, laptop to living room."
In all, MCP forms a video workflow, from signal acquisition and ingest, to closed caption decoding, real-time highlight and clip cutting, and playback on any screen with monetisation through digital ad insertion.
"At Anvato, we are committed to helping broadcasters, content owners and service providers optimise their video streaming delivery while enabling a wide range of advanced functionality such as real-time HD clip creation and ad insertion," said Alper Turgut, CEO of Anvato. "Whether our customers operate one station or dozens of channels, Anvato MCP scales very efficiently, can support millions of concurrent viewers and is extremely simple to install and manage."