Netflix plans 20 original series per year

DetailsMichelle Clancy | 23 January 2015

Netflix chief content officer Ted Sarandos revealed that the streaming giant is planning to create and launch "around 20″ original scripted series per year putting it far ahead of major networks in terms of content generation.

The idea is to take a long-tail approach to content, to cater to "really diverse tastes all around the world," Sarandos told the NATPE audience during a Q&A with Arrested Development creator Mitch Hurwitz and Breaking Bad creator Vince Gilligan.

"We really are not trying to define the brand by any one show," he said.

"I think we can launch successfully, high quality around 20 original scripted shows a year, which means every two-and-a-half to three weeks you're launching a new season or a new show on Netflix," he said.

It won't be a cheap endeavour, either, judging by Netflix's recent original series Marco Polo, a production into which the company invested $90 million.

"The launch and completion rates were comparable with Orange is the New Black and House of Cards, and more than that it's happening around the world at the same time," Sarandos said. "The season two pick-up was based on that performance."