NATPE 2015: Telefe commissions Boom! in Argentina
DetailsJuan Fernandez Gonzalez | 23 January 2015
Keshet International's game show Boom! has been commissioned by one of Argentina's largest free-to-air (FTA) networks, Telefe, which is to produce a local adaptation of the show and premiere it in fall 2015.
keshetintThe news marks Boom!'s third sale during NATPE 2015, following announcements of TVN commissioning a local series in Chile and Canal 10 in Uruguay buying 35 episodes of the Spanish version.
The deal also expands Keshet International and Telefe's existing relationship, as Telefe previously commissioned a local version of Rising Star, scheduled to premiere in March 2015.
"We're excited to be the home of Boom! in Argentina as it has every quality to be a success on our screens and the versatility to programme it in different time slots, not only as an episodic series but as a slotted program," said Tomas Yankelevich, director of contents and international business of Telefe. "We're also pleased to announce that we will be offering production hub services in Buenos Aires. We hope this alliance between Keshet and Telefe, which began with Rising Star, will continue to grow."
"Boom! has reinvigorated the game show genre by introducing a new level of excitement and thrill, and it is clearly resonating with audiences around the world," added Keren Shahar, general manager for distribution at Keshet International. "We are delighted to build upon our strong relationship with Telefe, and to see that Latin America is embracing this electrifying, edge-of-your-seat format."