Spanish millennials lead VOD, multi-screen access in Europe
DetailsJuan Fernandez Gonzalez | 23 January 2015
In a country with one of the highest penetrations of smart screens in Europe, Spanish youngsters are ahead of the wave of new video consumption habits, leading video-on-demand (VOD) and multi-platform access, and putting aside free-to-air (FTA) TV content.
According to Telefónica's latest report, Spain is currently leading multi-platform consumption among European countries, with 66% of people accessing the Internet and video content through more than one device.
Indeed, four out of five mobile phones are smart phones in Spain, and tablets sales have rocketed by 68% during 2014, driving Spanish society to a very high level of connectivity. In addition, 70% of people own an HD-ready screen and almost three out of ten are connecting their smart TVs, a higher penetration than in Germany (20%), the UK (17%) and the US (16%).
VOD platforms are one of the most important agents of change in this wave of new connection and consumption habits, especially with the younger generation. Over 90% of those between 14-19 consume VOD content online through their smartphones, tablets and computers, while seven out of ten are using FTA TV.
According to the report, users love to be able to chose when and where to consume content. Both FTA and pay-TV consumers use streaming services or download content if it's not something they can watch live on TV.