Fremantle boosts MCN activity with controlling stake in Divimove
DetailsJoseph O'Halloran | 23 January 2015
Leading production house FremantleMedia has increased its shareholding in one of Europe's top multi-channel networks (MCNs) Divimove to 51%.
divimoveOver the last 18 months, Divimove has experienced major growth, becoming the leading MCN in Europe, with 900 million views per month. Its 1,700 partner channels attract 80 million subscribers and include the top YouTube audience in Spain though Elrubius which boasts 9.8 million subscribers, FavijTV's 1.5 million subscribers in Italy and through Enzo Knol in the Netherlands which has 550,000 subscribers.
Freemantle and Divimove have been working together since late 2013 with the stated aim to discover, produce and promote new talent in the online video space. The partnership has resulted in the launch of Shooters, a talent programme that is claimed to reflect the production expertise of FremantleMedia with Divimove's content creators and online video expertise. Shooetrs was launched with the FremantleMedia companies UFA in Germany and Blue Circle in the Netherlands in 2014 and will see the continued roll-out across Europe in 2015. In 2014 FremantleMedia and Divimove also worked together to create successful branded entertainment campaigns across Europe for major brands including Deutsche Bahn and Ubisoft.
Commenting on the move, Keith Hindle, CEO digital and branded entertainment, FremantleMedia, said: "Divimove's amazing growth is a result of an exceptional team and a great roster of content creators. Divimove work with really exciting emerging talent across multiple markets, which fits our global TV production business well, and we look forward to working with them even more."
Added Divimove CEO Brian Ruhe: "For us, the development and support of talent is at the centre of our business and we're delighted that we have found a partner who has the same values. Working with FremantleMedia has given us the opportunity to invest even more in our creators and develop new ways to grow their careers. We will continue to do so as we expand our relationship."