Netflix picks up pre-K hit, Lily's Driftwood Bay

DetailsMichelle Clancy | 28 January 2015

Netflix is picking up children's preschool series Lily's Driftwood Bay from the Jim Henson Company.

Henson Independent Properties (HIP), the Jim Henson Company's third-party licensing and distribution label, has concluded a number of broadcast and digital licence deals for the series, including Netflix picking it up for the US, Canada, the UK and Ireland. Additional sales include KiKa in Germany, MTV Oy in Finland, TV New Zealand, TVB in Hong Kong and Radio Television Brunei.

Lily's Driftwood Bay is a mixed-media animated series for four to six-year-olds, and follows the imaginative adventures of five-year-old Lily who lives in a beach hut with her Dad on an island.

"We have had a very positive initial response to this unique and charming new animated series, and to have attracted such strong partners is a testament to the quality of the programming," said Richard Goldsmith, EVP of global distribution and international consumer products at the Jim Henson Company. "There will be exciting updates for potential new partners at the Kidscreen Summit about the continued growth and development of this brand."

The series, created and produced by Northern Ireland's Sixteen South, had its global premiere on Nick Jr in the UK in May 2014, followed shortly thereafter by its US debut on Sprout, and its Australian debut on ABC. The series also airs on Sweden's SVT, Norway's NRK, Ireland's RTEjr and Israel's HOP!

Lily's Driftwood Bay has just been awarded the Parents' Choice Recommended Award, and was selected by Common Sense Media as one of the Best Kids' TV Shows of 2014.