UK-based mobile network operator Vodafone will rename its German cable subsidiary Kabel Deutschland into Vodafone.
The Kabel Deutschland brand will disappear this year, Jens Schulte-Bockum, CEO of Vodafone Deutschland, told German business newspaper Handelsblatt.
“We are currently preparing the detailed plans for this move. The name Vodafone will in future also stand for competence in cable,” said Schulte-Bockum.
Vodafone acquired Kabel Deutschland in autumn 2013 for almost €11 billion. In July 2014, the company confirmed that the Kabel Deutschland brand will eventually be removed in favour of Vodafone, but didn’t give further details.