Petra Malenicka is taking a new role at CNN International, expanding on her previous responsibility for Western Europe advertising sales.

Effective immediately, Malenicka is now promoted to SVP, advertising sales, Europe and the Americas. In this expanded position, Malenicka combines leadership of CNN’s Western Europe advertising sales operations with additional responsibility for CNN International sales for North America and oversight of global advertising opportunities generated from Latin America.

“Petra has proved to be a highly effective operator in her ten years at CNN, delivering tremendous results for our clients at every level,” said Rani R. Raad, Chief Commercial Officer for CNN International.

“Her understanding of how CNN solutions can deliver on clients’ needs and business objectives has been proven in Western Europe and I look forward to it being replicated in the Americas. Combining the advertising operations for Western Europe and the Americas under an exceptional leader will bring greater global opportunities for our clients, many of whom are already advertising across a range of CNN’s integrated TV, digital, mobile and social platforms for maximum impact.”

“I am very excited about this new multi-region role and the privilege of leading very talented sales teams across Europe and the Americas,” said Petra Malenicka, SVP, Advertising Sales, CNN International.