Steady rise in Australians' adoption of Internet TV devices
DetailsRebecca Hawkes | 29 January 2015
One in eight Australians now have a connected TV, close to a six-fold increase since 2011, according to Roy Morgan Research.
Some 1.125 million homes now contain at least one television with an inbuilt Internet connection, including models from Samsung, LG, Panasonic and Sony, researchers found. In addition, set-top digital media players such as the T-Box from Telstra and Apple TV have been making inroads, while Google Chromecast also launched in Australia in 2014.
Telstra's T-Box had reached 2.6% of households, and continued to grow to 4.3% by October 2014. Apple TV has grown from just 1.2% of households in 2012 to 4% now. Google's Chromecast could be found in 0.8% of homes six months after it was released.
The forecast for TV-related devices in 2015 looks good, with 576,000 people intending to purchase a smart TV; 281,000 intending to buy an Apple TV set-top device; and 237,000 set to get Chromecast within the next 12 months.
"There's no doubt Australian television is in for an epic 2015 as television viewing becomes redefined. With the roll-out of the NBN and new streaming services due to be launched, plus continued expected growth for Apple TV and Google Chromecast, Australian TV viewers will be inundated with ways to access the content they want, when they want it," said Tim Martin, general manager – media, Roy Morgan Research.
The Roy Morgan Single Source survey, conducted between November 2013 and October 2014, used a sample of 16,146 Australians aged 14-plus, weighted to households.