Cisneros signs deal for first Brazilian production

DetailsJuan Fernandez Gonzalez | 29 January 2015

Global distributor Cisneros Media Distribution has signed a deal with production house Intro Pictures to develop the format DeMente Criminal (Criminal MasterMind) for the Brazilian audience.

dementelogoBased on the Venezuelan bestseller Sangre en el Diván by journalist Ybeyise Pacheco, the format will be adapted in collaboration with Intro Pictures' strategic partner Argentina-based Navajo Films.

"It's a pleasure to have the opportunity to announce for the first time the production of a Cisneros Media Distribution format in Brazil", said Marcello Coltro, EVP of content distribution for Cisneros Media. "We have confidence in the work of the production house Intro Pictures, which is celebrating ten years in the industry, producing television series and films."

"We are always looking for ideas and stories that facilitate the independent production of top quality original content for Brazil, and which is exportable to other regions," stated Simoni de Mendonça, commercial manager at the Brazilian production house.

Lucas Vivo, president of the partner Navajo Productions, commented that "in the case of Criminal DeMente, we believe that it's a very interesting story that can easily be adapted for the TV audiences of Brazil, especially since we have found a real case with many similarities in Brazil that will only contribute to its appeal in the local market."

The Spanish version was produced last summer and has been premiering across different networks in Latin America and the US, including Univision and UniMas, since October 2014.